OZON Cross‑Border Seller Recruitment

Client Background

OZON is Russia’s leading e‑commerce platform and one of the largest online retailers in the Russian‑speaking world, expanding its Chinese cross‑border seller ecosystem.

Challenge

OZON needed to efficiently recruit cross‑border e‑commerce sellers in China. Prospective sellers were fragmented and had limited awareness of the Russian market — requiring a complete funnel from awareness to onboarding.

Our Approach

We made Douyin the primary media vehicle, combining short‑video creative with audience targeting to reach prospective sellers, and designed a complete funnel from ad exposure to private‑domain sustain to onboarding.

Execution Highlights

• Douyin short‑video ad creative ideation and production
• Precision audience targeting for cross‑border e‑commerce sellers
• Private‑domain traffic system and seller funneling
• End‑to‑end conversion design from awareness to onboarding