DHL End‑to‑End Demand Generation System

Client Background

DHL is a global leader in logistics services, operating in more than 220 countries and regions across international express, freight, and supply chain management.

Challenge

DHL needed to continuously recruit cross‑border and foreign trade clients in the China market. Target prospects were fragmented across platforms and industry clusters, with no reusable multi‑channel demand funnel in place.

Our Approach

We ran stage‑specific reach against DHL’s cross‑border seller profiles across four channels — Douyin, LBS, ABM, and SEM — feeding every lead into a single, trackable funnel.

Execution Highlights

• Douyin short‑video and feed media reaching cross‑border e‑commerce sellers
• LBS geo‑fencing targeting across foreign trade & e‑commerce industry clusters
• Media ABM targeting high‑value enterprise decision‑makers
• SEM capturing high‑intent search traffic
• Tagged existing data and built an end‑to‑end data dashboard
• Network Affiliate Program partnerships to expand lead sources