Field-tested ideas, frameworks, and self-audits from the team building Generative Engine Optimization for B2B and SaaS brands.
Field notes from the search-facing side of a cross-border B2B agency — what GEO has actually meant in practice this year, including what we got wrong.
Read the articleBriefing B2B content for the AI-citation era — the one question we now put first, and the one-page template that came out of it.
Read the articleField note: what a small probe suggested about how much AI citations move week to week — and the larger experiment we've designed to check it before we trust the answer.
Read the articleWhy a cross-cultural B2B marketing agency began adding GEO to its work — and what six months in has, and hasn't, proven.
Read the articleHere's what actually changed — a field report on the agency-level reorganisation we ran over two quarters, with what worked and what failed.
Read the articleA self-audit by westOeast — and why most GEO teams are measuring the wrong thing. What 800 AI responses taught us about the gap between “mentioned” and “recommended.”
Read the articleNew articles publish every few weeks.