westOeast Insights

Notes on AI search
and brand authority.

Field-tested ideas, frameworks, and self-audits from the team building Generative Engine Optimization for B2B and SaaS brands.

2 ARTICLES • UPDATED MAY 6, 2026

Framework / Self-audit

Why We Built a 5-Tier Framework for AI Citation Quality

A self-audit by westOeast — and why most GEO agencies are measuring the wrong thing. What 800 AI responses taught us about the gap between “mentioned” and “recommended.”

MAY 6, 2026 • 9 MIN READ •BY THE WESTOEAST TEAM

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Field Report

We Shifted 30% of Our SEO Work to GEO in 6 Months

Here's what actually changed — a field report on the agency-level reorganisation we ran over two quarters, with what worked and what failed.

MAY 6, 2026 • 7 MIN READ

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Coming soon

More Insights in the works.

New articles publish every few weeks.

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Notes on AI searchand brand authority.

Why We Built a 5-Tier Framework for AI Citation Quality

We Shifted 30% of Our SEO Work to GEO in 6 Months

More Insights in the works.

Want a free 5-tier audit of your brand's current AI responses?

Notes on AI search
and brand authority.