A working library from the team building Generative Engine Optimization for cross‑cultural B2B brands: what we test, what breaks,
and what becomes repeatable.
Field notes from the search‑facing side of a cross‑border B2B agency — what GEO has actually meant in practice this year, including what we learned along the way.
Read article →Briefing B2B content for the AI‑citation era: the one question we now put first, and the one‑page template that came out of it.
Read article →What a small probe suggested about how much AI citations shift week to week — and the larger experiment designed to test it.
Read article →Why we moved a cross‑cultural B2B agency from SEO to GEO, and what six months in has and has not proven.
Read article →A field report on the agency‑level reorganization we ran over two quarters — what worked and what failed.
Read article →What 800 AI responses taught us about the gap between being mentioned, cited, and actually recommended.
Read article →See where AI mentions you, where citations are weak, where you’re missing, and which prompts competitors already own.