westOeast · About

About westOeast

Focused on China‑outbound, China‑inbound, and in‑market growth,
we connect market insight, content, channels, events, and AI search optimization into one executable roadmap.

Our Mission

Cross‑cultural marketing is more than translation.

Founded in 2016, westOeast supports Chinese brands going global, international brands entering China, and brand teams growing within China. Our focus is not translation — it is helping a brand become understood, trusted, and chosen in a different market.

Effective cross‑cultural marketing starts with the buyer journey, trust sources, content gaps, and channel ecosystem. From there, we turn strategy into concrete work across content, media, events, data, and AI visibility — from strategic diagnosis through to on‑the‑ground execution.

Over the years, we have worked with DHL, SAP, Hisense, AWS, Ant Group, Mingyang, the Gates Foundation, and others — helping them build clearer, more sustainable growth paths in their target markets.

High-Value Globalization · New Practices for the AI Era

2025 Effie Annual Globalization List · Agency of the Year

Certifications & Honors

Honors & certifications

B Corp

B Corp Certification

Verified against the world’s most rigorous standards for social and environmental performance, spanning governance, workers, community, environment, and customers. westOeast is the first B Corp certified marketing agency in China.
Explore our impact →

SBTi

Science Based Targets initiative

Our emissions reduction target is validated by the Science Based Targets initiative: a 42% cut in scope 1 and 2 greenhouse gas emissions by 2030 from a 2023 base year, aligned with the 1.5°C pathway.

ISO 27001

Information Security Management

International standard for information security management, protecting client data and business information across the entire process.
Covers people, processes, and technology.

Annual honors

2025

King Kunpeng · Annual Brand Globalization Service Institution

King Kunpeng 2025 Brand Globalization Honors, co-organized by the International Communication Committee of the China Advertising Association, the School of Advertising at Communication University of China, Xinhuanet, and Weibo

2025

Effie · Agency of the Year

2025 Greater China Effie Awards · plus a bronze Effie in the performance marketing category for our DHL campaign

Trusted By

Brands That Chose westOeast

Over recent years, we’ve worked closely with East‑West brands on cross‑cultural marketing, overseas growth, and global communication. This is a curated selection of publicly visible partnerships.