Outbound · Inbound · In‑Market

westOeast

We help outbound, inbound, and in‑market growth teams bring market research, content, channels, and AI visibility into one executable plan — so your brand builds trust, earns leads, and stays visible in new markets.

WE CONNECT THE EAST AND WEST
30+
Case Studies
7
Industries Covered
Bi‑Directional
East‑West Market Connection
< westOeast We Connect the East and West >

Growing alongside East‑and‑West brandsCLIENTS & PARTNERS

Since 2016, we have helped B2B, technology, energy, logistics, education, and consumer brands solve cross‑market growth problems: find the right audience, clarify the value, earn trust, and turn communications into trackable business results.

Featured Capabilities

One goal across every service: help your brand get found, understood, trusted, and chosen in unfamiliar markets.

View all 10 service details

Featured Case StudiesFEATURED WORK

Selected work across demand generation, social, events, ESG, and AI search — showing how strategy reaches the field and produces measurable results.

阿里巴巴国际站 Co-Create 线下峰会现场
Alibaba.com
28
Alibaba.com Co‑Create 2023 Las Vegas Summit
Within three weeks, by strategically leveraging Dun & Bradstreet’s corporate database, we precisely matched 60% of the target buyer audience for the Las Vegas summit — ultimately achieving 150% of the original registration goal.
EventsTechnology
明阳集团海洋声音采集与海上风电 ESG 传播场景
Mingyang
07
Mingyang Group "The Heart of the Earth: Hear the Ocean" Global Communications
Globally crowd‑sourced ocean sounds — at COP29 shifting the narrative from self‑promotion to speaking for the world.
ESGEnergy
OceanBase B2B 社交媒体数据运营会议
OceanBase
26
OceanBase LinkedIn Operations & Media
Treating LinkedIn as a long‑term brand‑equity platform for B2B, not a short‑term traffic tool. Delivered a step‑change in brand account activity within one year.
Social MediaTechnology
TapTap 跨国线上游戏发布会导播现场
TapTap
22
TapTap Presents 2022 Mobile Game Showcase
Through a seamless relay‑style collaboration spanning China, Canada, and the United States, we delivered precision execution for TapTap’s first live‑streamed global launch event — bringing the 2022 presentation to Western audiences for the first time.
EventsTechnology
Alipay+ 亚运会体育营销线下体验活动
Alipay+
27
Alipay+ Asian Games Sports Marketing
Leveraging the Asian Games through KOL marketing and offline experiences, delivering 20M+ total impressions.
EventsTechnology
海信全球体育赛事社媒运营指挥中心
Hisense
16
Hisense Global Market Social Media Operations
Built a year‑round overseas social media operation system around Hisense’s global brand priorities and sports marketing assets, turning campaign‑driven sports visibility into long‑term brand trust through daily content, user engagement, online creative campaigns, and KOL collaboration.
Social MediaTechnology
View all case studies
Strategic Framework

Cross‑Cultural
Marketing STAR ModelSTAR MODEL — "1+4"

The STAR Model helps teams pressure‑test the questions most often missed before entering a new market: product‑market fit, credible messaging, repeatable process, cultural accuracy, and whether influence converts into results.

Framework from "High‑Value Going Global: A Practical Guide to Growth with the STAR Model"
by Ming Su & Suya Wang · Posts & Telecom Press

Explore the full STAR Model
Cross-Cultural Marketing STAR Model

Content Growth FlywheelCONTENT FLYWHEEL

Each content investment gets broken into planning, creation, distribution, discovery, and redistribution — so content keeps working for search, social, sales, and AI citations long after it goes live.

Explore the full Flywheel methodology

Not just consulting.
Your growth partner. GROWTH PARTNER

westOeast supports China‑outbound, China‑inbound, and in‑market growth programs. We put market insight, content production, channel operations, event execution, and AI search optimization on one roadmap — helping teams move from wanting to enter a market to earning trust and demand in it.

Meet our team and mission
Diagnose Before SpendClarify the market, audience journey, trust sources, and content gaps before budget enters the channel mix.
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Cross‑Market AlignmentGive headquarters, regional teams, and local partners a shared strategy language to reduce friction and content waste.
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Trackable OutcomesConnect communications to leads, engagement, citations, recommendations, and long‑term brand assets.
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Turn your next market into an execution plan.

Tell us your target market, growth stage, and current bottleneck. We will map out the priorities, content path, and execution cadence together.