ZOLOZ Southeast Asia Integrated Marketing

Client Background

ZOLOZ is Ant Group’s digital identity verification platform, providing AI‑powered identity authentication for global financial institutions and enterprises.

Challenge

In 2022, ZOLOZ needed to open the Southeast Asia market on a tight timeline — building brand awareness while delivering qualified leads the sales team could follow up.

Our Approach

We built a content + events + media program for ZOLOZ: whitepapers and product videos to establish credibility, webinars and offline events in Singapore and the Philippines to deepen category influence, and precision Google and LinkedIn media to scale acquisition.

Execution Highlights

• Whitepapers, product videos, and infographics as core content assets
• Offline events and online webinars in Singapore and the Philippines
• Targeted media on Google and LinkedIn
• LinkedIn creative and copy for B2B credibility