MyyShop SXSW Exhibition

Client Background

MyyShop is DHgate Group’s social commerce platform, connecting global creators with the Chinese supply chain to enable zero‑inventory e‑commerce entrepreneurship for overseas founders.

Challenge

MyyShop’s SXSW debut needed to simultaneously reach B2B buyers and B2C consumers during the event and effectively promote its US‑based B2B business.

Our Approach

We delivered end‑to‑end exhibition services for MyyShop. Creative‑led booth design pulled foot traffic while outdoor advertising extended brand reach during the festival.

Execution Highlights

• SXSW exhibition strategy and project management
• Creative‑led booth design and brand visual expression
• Exhibition assets production and on‑site build‑out
• Outdoor media buying and performance monitoring