Client Background
Client Background
Mingyang Smart Energy is a global leader in wind power equipment and integrated smart‑energy solutions. Its turbines are exported to Japan, South Korea, Vietnam, the Philippines, Italy, Brazil, and other Belt and Road markets — with integrated capabilities from wind to smart energy across the renewables spectrum.
Challenge
Challenge
As offshore wind scaled globally, Mingyang faced a sharp ESG question: would these massive turbines disturb marine habitats? With a three‑month window, the real challenge wasn’t production — it was precisely finding the right co‑creators worldwide, answering the question with genuine empathy, and converting brand expression into audience participation.
Our Approach
Our Approach
We positioned "Song of the Deep" as a China wind‑power‑led ocean ESG program co‑created with global universities, NGOs, and artists: coral reef and long‑term undersea acoustic data from researchers at Cornell and Lancaster; ocean noise pollution samples from coastal NGOs like Aquatic Service; scientific vessel data rendered as hand‑embroidered art — all woven into a short art film with the ocean as protagonist, screened at COP29 alongside Mingyang’s wind project updates in SEA, Latin America, the Middle East, and Africa.
Execution Highlights
Execution Highlights
- Precision sourcing of overseas institutions, universities, independent experts, and artists as co‑creators
- Partnerships with Cornell and Lancaster researchers, including acoustic database licensing
- Multi‑dimensional audio collection and curation: coral reef respiration, whale song, dive sounds
- COP29 screening alongside synchronized global wind project updates
- Standing audiovisual exhibition as a joint industry lab with the Shanghai Institute of Innovation & Creativity
