Mingyang Global Website Build & LinkedIn Upgrade

Client Background

Mingyang Smart Energy is a global leader in integrated clean energy solutions, focused on wind and solar — with products and services deployed across numerous countries and regions.

Challenge

As Mingyang pursued globalization, it lacked a dedicated website built for international positioning — its existing website and LinkedIn presence lagged behind its technical capability on brand expression, content depth, and user experience — affecting how international clients perceived the brand.

Our Approach

We built Mingyang’s brand‑new standalone global website end‑to‑end — covering strategic diagnostics, domain planning, brand expression, content strategy, design and development, SEO, and post‑launch optimization — and systematically upgraded its LinkedIn international presence to reshape its global digital touchpoints.

Execution Highlights

• Diagnostic report for website and LinkedIn
• Internal employee brand perception research and analysis
• Integrated optimization plan for content, brand, and SEO
• LinkedIn company page and content strategy optimization
• Website compliance legal playbook development