DHL Integrated Marketing Data Dashboard

Client Background

DHL is a global logistics leader with a large marketing operation and diverse demand channels in China, generating significant volumes of marketing and business data.

Challenge

DHL’s marketing data was fragmented across systems with no unified view. The marketing team couldn’t quickly see end‑to‑end conversion, affecting ROI assessment and cross‑region comparison.

Our Approach

We built an integrated marketing data dashboard for DHL, connecting multiple systems to surface the full funnel from reach to revenue with multi‑dimensional filtering and comparison built in.

Execution Highlights

• Data integration and connection across marketing systems
• End‑to‑end conversion visualization from reach to revenue
• Region and channel comparison analytics
• Real‑time ROI and KPI progress tracking