SAP Data Management & Marketing Enablement

Client Background

SAP is the global leader in enterprise application software, headquartered in Germany and providing ERP, CRM, and digital transformation solutions to enterprises of every size, serving hundreds of thousands of global customers.

Challenge

SAP China’s marketing data management required improvements in multi‑byte matching accuracy, filtering flexibility, and customer tag completeness — to support more precise lead assignment, more efficient outbound outreach, and sustained conversion.

Our Approach

We deliver ongoing data management and marketing enablement services for SAP — establishing standardized governance and closing the loop from collection and cleaning through analysis and insight delivery.

Execution Highlights

• Marketing data strategy and governance standards
• Multi‑source data collection, cleaning, and normalization
• Deep data analysis and actionable insight delivery
• Data enablement and tooling support for the marketing team