Payoneer Whitepaper Series Communications

Client Background

Payoneer is a global leader in cross‑border payments and commerce, delivering global payout and collection solutions for e‑commerce sellers, freelancers, and SMBs.

Challenge

Payoneer released a cross‑border e‑commerce market‑entry strategy whitepaper and needed to distribute it effectively to its core audience — cross‑border sellers — beyond the traffic ceiling of traditional whitepaper distribution.

Our Approach

We built a series‑based distribution program around the whitepaper, anchored on multi‑platform influencer marketing and layered with social orchestration and private‑domain funneling — closing the loop from public‑domain awareness to private‑domain retention.

Execution Highlights

• Whitepaper key‑insight repackaging across formats
• KOL and industry‑expert partnerships in cross‑border e‑commerce
• Social orchestration across Douyin, WeChat, and Xiaohongshu (Little Red Book)
• Private‑domain traffic funneling and user retention