Alipay+ Asian Games Sports Marketing

Client Background

Alipay+ is Ant International’s cross‑border digital payments and marketing solutions brand, connecting leading global e‑wallets and payment methods to serve global merchants and consumers.

Challenge

The 19th Asian Games in Hangzhou in 2023 offered Alipay+ an exceptional opportunity to lift international brand awareness. Leveraging the scale of the Games through online‑offline integration to reach international audiences while deepening relationships with global B2B partners was the core objective.

Our Approach

We designed a two‑phase sports marketing program for Alipay+: first building share of voice through online campaigns on Instagram, TikTok, and Facebook, then bringing KOLs and lucky users from across countries to Hangzhou for an on‑the‑ground Games experience, closing the loop from online to offline.

Execution Highlights

• Multi‑platform online campaigns across Instagram, TikTok, and Facebook
• KOL and KOC selection and Hangzhou on‑the‑ground experience organization
• Sports marketing strategy and execution
• Event visual design and communication asset production
• Professional film production and content output
• Media and resource buying with performance tracking