Gates Foundation Global Advocacy Media

Client Background

The Bill Gates Foundation is one of the largest private charitable foundations in the world — dedicated to reducing global inequities and running large‑scale programs in global health, education, and poverty reduction.

Challenge

The Gates Foundation needed to amplify the impact and public engagement of its advocacy programs globally, reaching policymakers, industry leaders, and thought influencers.

Our Approach

We built an integrated LinkedIn, Meta, and YouTube media program with audience targeting and data‑driven optimization to ensure advocacy content reached core audiences efficiently.

Execution Highlights

• LinkedIn B2B audience targeting and media execution
• Meta B2C audience targeting and media execution
• YouTube video ad creative ideation and media management
• Multi‑region audience segmentation and differentiated strategy
• Advocacy content strategy and creative adaptation
• Dual‑market media design across donor markets (Europe/US) and benefit markets (Africa, South Asia)
• Global channel growth strategy planning and execution management