China Mobile North America & LATAM Marketing

Client Background

China Mobile International (CMI) is a wholly‑owned subsidiary of China Mobile Communications Group responsible for the group’s international business operations, providing communications and information services across multiple countries and regions globally.

Challenge

CMI needed to deepen its market presence across five countries and regions in North America and Latin America, navigating cultural differences and language diversity to reach customers, maintain relationships, and lift brand affinity.

Our Approach

Across 2022–2023, we delivered multi‑country localized marketing services for CMI: a cultural fusion strategy that wove Chinese brand elements into local culture, with seasonal campaigns, branded gifts, and CRM sustaining customer relationships.

Execution Highlights

• Localized marketing strategy for five North America and LATAM markets
• Seasonal customer communications campaigns planned and executed
• Brand gift design weaving in Chinese cultural elements
• Multi‑language marketing asset design and production
• CRM operations and maintenance