AliExpress North America Influencer Marketing

Client Background

AliExpress is Alibaba Group’s cross‑border e‑commerce platform, offering high‑value goods to global consumers — and a benchmark brand in Chinese cross‑border e‑commerce.

Challenge

AliExpress needed to lift brand awareness and consumer trust in North America. Consumers there face perception barriers with cross‑border e‑commerce platforms, and localized content plus trusted KOL endorsement are required to break through.

Our Approach

We built a North America influencer program for AliExpress: KOL selection anchored on brand‑tone fit, audience insight to shape content strategy, and multi‑platform social distribution.

Execution Highlights

• North America KOL selection and fit‑scoring framework
• Target audience profiling and reach strategy
• Multi‑platform social content creation and publishing
• KOL performance tracking and data analysis