1. Introduction
westOeast ("we", "us", "our") respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services.
By using our website or submitting your information through our forms, you acknowledge that you have read and understood this Privacy Policy.
2. Data we collect
We may collect the following personal information when you voluntarily provide it through our website forms:
- Work email address
- Company name
- Website URL
- Social media account (if provided)
- Interest level and competitor information
We also automatically collect certain technical data through cookies and similar technologies (see Section 8 below).
3. How we use your data
We use the information you provide to:
- Deliver your AI Visibility Audit and related insights
- Respond to your inquiries and requests
- Provide information about our services that may be relevant to you
- Improve our website and user experience
- Comply with legal obligations
4. Legal basis for processing (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data based on the following legal grounds:
- Consent — when you submit a form or accept cookies, you provide your explicit consent for us to process your data for the stated purposes.
- Legitimate interest — to operate, improve, and promote our services, provided that our interests do not override your fundamental rights.
- Legal obligation — where we are required to process your data to comply with applicable laws.
5. Data sharing
We do not sell your personal data to third parties.
We may share your data with:
- Internal teams involved in delivering your audit and services
- Trusted service providers who assist us with CRM, analytics, email delivery, and hosting
All third-party service providers are required to handle your data in accordance with applicable data protection laws and our instructions.
6. International data transfers
Your data may be processed in countries outside your country of residence, including the United States, Canada, and China. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or other legally recognized transfer mechanisms.
7. Data retention
We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. When your data is no longer needed, we will securely delete or anonymize it.
8. Cookies and tracking technologies
We use cookies and similar technologies to improve your experience, analyze site traffic, and support our marketing efforts. You can manage your cookie preferences at any time through the cookie consent banner on our website.
The following tracking technologies are used on our website:
| Technology | Provider | Purpose | Type |
|---|---|---|---|
| Google Analytics (GA4) | Website traffic analysis, user behavior insights, performance measurement | Analytics | |
| Meta Pixel | Meta (Facebook) | Advertising conversion tracking, audience building, remarketing | Marketing |
| Essential cookies | westOeast | Core website functionality, cookie consent preferences | Necessary |
For more information about Google Analytics, visit Google's Privacy Policy. To opt out, you can install the Google Analytics Opt-out Browser Add-on.
For more information about Meta Pixel, visit Meta's Privacy Policy.
9. Your rights
If you are in the EEA, UK, or Switzerland (GDPR):
- Access — request a copy of the personal data we hold about you
- Rectification — request correction of inaccurate or incomplete data
- Erasure — request deletion of your personal data
- Restriction — request that we limit how we process your data
- Objection — object to the processing of your data for certain purposes
- Portability — request a copy of your data in a machine-readable format
- Withdraw consent — withdraw your consent at any time, without affecting the lawfulness of processing carried out prior to withdrawal
If you are in California, USA (CCPA):
- Right to know what personal information we collect and how it is used
- Right to request deletion of your personal information
- Right to opt out of the sale of personal information — we do not sell your personal data
- Right to non-discrimination for exercising your privacy rights
If you are in Canada (PIPEDA):
- Right to access your personal information held by us
- Right to challenge the accuracy and completeness of your data
- Right to withdraw consent for the collection, use, or disclosure of your information
To exercise any of these rights, contact us at info@westoeast.com.
10. Children's privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.
11. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The "Last updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically.
13. Contact us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
westOeast
Email: info@westoeast.com
Website: www.westoeast.com