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The “Moment” to Act – WeChat moment ad is now available to overseas advertisers

Finally, gone are the days of inbound traffic only WeChat ad!

WeChat moment (in-feed) ad is now open to outbound targeting to countries outside of China. The first 16 regions/countries to benefit from the change are listed as below.

To those who always want to leverage WeChat as their Chinese marketing channel, this is now the moment to act.


HK, Macau, Taiwan, Japan, Korea, Malaysia, Singapore, Thailand

North America

US, Canada


Germany, France, UK, Italy


Australia, New Zealand

This might be the single biggest update ever since WeChat, the no.1 social media app in China with over 800 million MAU (monthly active users), has launched its advertising feature. westOeast is among the first few agencies been informed with this change. Don’t hesitate to contact us now for a head start.

Speaking of paid advertising options on WeChat, there are usually two major types:

  • Display banners at the bottom of WeChat official account articles
  • Moment ad (aka. in-feed ad) appearing on users timeline feed

This time, WeChat opens up to serve its widely preferable moment ad for overseas advertisers. Both video and text ads are supported. The launch option? Using WeChat official account self-service back-end dashboard – MP platform, or having us to help. 

It’s more like the Facebook ad platform where you can log in, set up your targeting parameters including Age, Gender, Geo, etc. Similarly, to self-serve using WeChat MP platform and placing ads, you’ll need to have a verified WeChat official account. This is now included in the campaign set-up so you don’t have to worry about it anymore.

Leave us a message to get the pricing and minimum spends. Our leads expert will assist you throughout the process.

Now that with its overseas targeting capabilities coming into reality, westOeast are more than excited to help advertisers in these countries putting together their first WeChat in-feed ad campaigns. Contact us now to get a detailed set-up checklist. We’re quite certain that there’ll be more countries, or more channels within Tencent ecosystem to be rolled out down the road. Stay tuned for more updates to come.