# westOeast (东西互动)

> Cross-cultural integrated marketing consultancy for East-West growth, B2B demand generation, brand authority, and Generative Engine Optimization.

westOeast helps global brands enter China and Chinese brands expand internationally. The site is bilingual, static, and organized around services, cases, GEO/AEO, insights, and contact.

## Priority URLs

- English home: https://www.westoeast.com/en/
- Chinese home: https://www.westoeast.com/zh/
- GEO & AEO services: https://www.westoeast.com/en/services/geo/
- GEO 免费审计 / Free AI visibility audit: https://www.westoeast.com/en/geo-audit/
- Case studies: https://www.westoeast.com/en/cases/
- Insights: https://www.westoeast.com/en/insights/
- Contact: https://www.westoeast.com/en/contact/

## Core Services

- Demand Generation
- Market Insight & Strategy
- Global Branding
- KOL & Expert Engagement
- Social Media & Community
- Media & Paid Growth
- Events & Activations
- Data & Tech Support
- Generative Engine Optimization (GEO / AEO)
- ESG Communication

## Featured Cases

- DHL End-to-End Demand Generation System: https://www.westoeast.com/en/cases/dhl-demand-gen/
- ZOLOZ Southeast Asia Integrated Marketing: https://www.westoeast.com/en/cases/zoloz-growth/
- Ant Digital Technologies (Ant DT) Overseas AI Ecosystem Deployment: https://www.westoeast.com/en/cases/antdigital-geo/
- HAND Strategic Positioning in AI Search: https://www.westoeast.com/en/cases/hand-geo/
- AWS Game Tech Brand Services: https://www.westoeast.com/en/cases/aws-gametech/
- Mingyang Global Website Build & LinkedIn Upgrade: https://www.westoeast.com/en/cases/mingyang-branding/
- Mingyang Group "The Heart of the Earth: Hear the Ocean" Global Communications: https://www.westoeast.com/en/cases/mingyang-esg/
- Promoting DHL's Sustainable Concept: https://www.westoeast.com/en/cases/dhl-gogreen/
- AliExpress North America Influencer Marketing: https://www.westoeast.com/en/cases/aliexpress-kol/
- Payoneer Whitepaper Series Communications: https://www.westoeast.com/en/cases/payoneer-kol/
- Mingyang Brand Research Report: https://www.westoeast.com/en/cases/mingyang-insight/
- Overseas Enterprise Procurement Decision Research Whitepaper: https://www.westoeast.com/en/cases/market-whitepaper/

## Insights

- A marketing agency's field notes on what "AI search optimization" actually means in 2026: https://www.westoeast.com/en/insights/what-ai-search-optimization-means-2026/
- I Rewrote My Team's Content Brief. My Writers Liked the Old One Better.: https://www.westoeast.com/en/insights/rewriting-the-b2b-content-brief/
- A Probe, a Surprise, and the Citation-Drift Test We're Running in Public: https://www.westoeast.com/en/insights/citation-drift-the-test-were-running/
- The Hardest Border to Cross Is No Longer Language: https://www.westoeast.com/en/insights/the-hardest-border-is-no-longer-language/
- We Shifted 30% of Our SEO Work to GEO in 6 Months: https://www.westoeast.com/en/insights/we-shifted-30-percent-seo-to-geo/
- Why We Built a 5-Tier Framework for AI Citation Quality: https://www.westoeast.com/en/insights/why-we-built-a-5-tier-framework/

## Book (Chinese)

- 《高价值出海——五星模型增长实战指南》(High-Value Going Global: The Five-Star Model Growth Playbook), by the westOeast team: https://www.westoeast.com/zh/insights/five-star-model/

## Contact

- Website: https://www.westoeast.com
- Email: info@westoeast.com