# westOeast (东西互动) — Full Site Guide

> Extended machine-readable index of the bilingual westOeast website, generated from the public sitemap and existing page metadata.

westOeast is a cross-cultural integrated marketing consultancy supporting China-outbound and China-inbound growth, B2B demand generation, brand authority, and Generative Engine Optimization.

## Key Facts

- Official name: westOeast (东西互动)
- Website: https://www.westoeast.com
- Languages: English and Simplified Chinese
- Core topics: cross-cultural marketing, global branding, demand generation, GEO/AEO, market insight, KOL engagement, social media, paid media, events, data technology, and ESG communication
- Contact: info@westoeast.com

## English Company Pages

- [westOeast | China-Outbound, China-Inbound & In-Market Growth | AI Search and Cross-Cultural Marketing](https://www.westoeast.com/en/): westOeast helps China-outbound, China-inbound, and in-market teams turn market insight, content strategy, channel operations, and AI visibility into practical, executable growth programs.
- [About | westOeast](https://www.westoeast.com/en/about/): westOeast is a cross-cultural marketing consultancy serving China-outbound, China-inbound, and in-market growth — connecting market insight, content operations, channel execution, events, and AI search optimization.
- [Contact | westOeast](https://www.westoeast.com/en/contact/): Contact westOeast to discuss China-outbound, China-inbound, GEO, content strategy, social operations, events, and cross-market growth programs.

## English Services and GEO

- [Free AI Visibility Audit | westOeast](https://www.westoeast.com/en/geo-audit/): Find out where AI mentions your brand, where it mentions your competitors, and which priorities to address first.
- [Services | westOeast](https://www.westoeast.com/en/services/): westOeast’s ten core solutions cover demand generation, market insight, global branding, KOL engagement, social operations, paid media, events, data technology, GEO, and ESG communication — built for executable cross-market growth.
- [Be the Brand AI Recommends — GEO & AEO Services | westOeast](https://www.westoeast.com/en/services/geo/): westOeast helps B2B brands become visible, citable, and recommendable inside ChatGPT, Gemini, Perplexity, Claude, Copilot, DeepSeek, Doubao, Tongyi and Kimi. Generative Engine Optimization (GEO) for the AI search era.

## English Case Studies

- [Case Studies | China-Outbound, China-Inbound & In-Market Growth | westOeast](https://www.westoeast.com/en/cases/): Explore westOeast work across demand generation, GEO, global branding, social, events, and ESG communication.
- [Akamai APAC Multi-Channel Performance Advertising | Akamai × westOeast](https://www.westoeast.com/en/cases/akamai-sem/): Akamai × westOeast: Developed an integrated APAC performance advertising framework, spanning search engines (Baidu, Google, and Bing) and vertical media.…
- [Alibaba.com Co-Create 2023 Las Vegas Summit | Alibaba × westOeast](https://www.westoeast.com/en/cases/alibaba-cocreate/): Alibaba × westOeast: Within three weeks, by strategically leveraging Dun & Bradstreet’s corporate database, we precisely matched 60% of the target buyer a…
- [AliExpress North America Influencer Marketing | AliExpress × westOeast](https://www.westoeast.com/en/cases/aliexpress-kol/): AliExpress × westOeast: A North American influencer program for AliExpress: overseas KOL selection, social content creation, and distribution, lifting bran…
- [Alipay+ Asian Games Sports Marketing | Alipay+ × westOeast](https://www.westoeast.com/en/cases/alipay-asian-games/): Alipay+ × westOeast: Leveraging the Asian Games through KOL marketing and offline experiences, delivering 20M+ total impressions.
- [Ant Group COP15 UN Biodiversity Conference Gala Dinner | Ant Group × westOeast](https://www.westoeast.com/en/cases/ant-cop15/): Ant Group × westOeast: Planned and executed a high-end themed dinner for nearly 50 global political, business, and academic leaders, with 100% guest satis…
- [Ant Digital Technologies (Ant DT) Overseas AI Ecosystem Deployment | Ant Digital Technologies (Ant DT) × westOeast](https://www.westoeast.com/en/cases/antdigital-geo/): Ant Digital Technologies (Ant DT) × westOeast: We deployed Ant Digital Technologies (Ant DT)'s core products across the overseas AI ecosystem and drove qu…
- [Arizona State University China Social Media Build-Out | Arizona State University × westOeast](https://www.westoeast.com/en/cases/asu-social/): Arizona State University × westOeast: Built a China-localized social media ecosystem from scratch — covering WeChat Official Account, Channels, Xiaohongshu (…
- [AWS Series Major Event Production | AWS × westOeast](https://www.westoeast.com/en/cases/aws-events/): AWS × westOeast: Planned and executed 50+ technical sessions — Game Developer Conference, China gaming industry summit, re:Invent global launches, and mor…
- [AWS Game Tech Brand Servicess | AWS × westOeast](https://www.westoeast.com/en/cases/aws-gametech/): AWS × westOeast: Insight and analytics across four dimensions: China gaming industry trends, brand sentiment, industry events, and the brand communication…
- [China Mobile North America & LATAM Marketing | China Mobile × westOeast](https://www.westoeast.com/en/cases/cmi-global/): China Mobile × westOeast: Event planning, localization, and CRM services across five countries and regions in North America and Latin America.
- [DHL Integrated Marketing Data Dashboard | DHL × westOeast](https://www.westoeast.com/en/cases/dhl-dashboard/): DHL × westOeast: Consolidated marketing and business data fragmented across systems, surfacing end-to-end conversion in a single dashboard.
- [DHL End-to-End Demand Generation System | DHL × westOeast](https://www.westoeast.com/en/cases/dhl-demand-gen/): DHL × westOeast: Generated qualified leads across channels through precision media — Douyin activations, LBS geo-targeting, media ABM, and SEM.
- [DHL GoGreen Plus Sustainability Communications | DHL × westOeast](https://www.westoeast.com/en/cases/dhl-gogreen/): DHL × westOeast: Centered around DHL GoGreen Plus and the brand’s ESG vision, we delivered a multi-format campaign spanning green mobility, sustainable fa…
- [Dyson WeChat Official Account Management & Optimization | Dyson × westOeast](https://www.westoeast.com/en/cases/dyson-wechat/): Dyson × westOeast: Annual retainer operations — content creative and production, user engagement management, data analysis, and marketing strategy analysi…
- [Gates Foundation Global Advocacy Media | Gates Foundation × westOeast](https://www.westoeast.com/en/cases/gates-foundation/): Gates Foundation × westOeast: Integrated paid media across LinkedIn, Meta, and YouTube — amplifying global share of voice through precision audience targeting.
- [H3C Digital Transformation Marketing | H3C × westOeast](https://www.westoeast.com/en/cases/h3c-digital/): H3C × westOeast: Year-over-year progression — annual digital marketing strategy, website optimization, and multi-channel data system planning.
- [HAND Strategic Positioning in AI Search | HAND × westOeast](https://www.westoeast.com/en/cases/hand-geo/): HAND × westOeast: Built out content positioning across AI search scenarios in enterprise digitalization, reinforcing brand presence in core business scena…
- [Hisense Global Market Social Media Operations | Hisense × westOeast](https://www.westoeast.com/en/cases/hisense-social/): Hisense × westOeast: Built a year-round overseas social media operation system around Hisense’s global brand priorities and sports marketing assets, turni…
- [Overseas Enterprise Procurement Decision Research Whitepaper | westOeast](https://www.westoeast.com/en/cases/market-whitepaper/): westOeast Research: A quantitative research whitepaper grounded in reliable overseas B2B databases, delivered through a standardized methodology.
- [Mingyang Global Website Build & LinkedIn Upgrade | Mingyang Group × westOeast](https://www.westoeast.com/en/cases/mingyang-branding/): Mingyang Group × westOeast: Built Mingyang’s new global website end to end — from strategic diagnostics and domain planning to launch, SEO, and ongo…
- [Mingyang Group "The Heart of the Earth: Hear the Ocean" Global Communications | Mingyang Group × westOeast](https://www.westoeast.com/en/cases/mingyang-esg/): Mingyang Group × westOeast: Globally crowd-sourced ocean sounds — at COP29 shifting the narrative from self-promotion to speaking for the world.
- [Mingyang Brand Research Report | Mingyang Group × westOeast](https://www.westoeast.com/en/cases/mingyang-insight/): Mingyang Group × westOeast: Four-dimensional diagnostic — business strategy, brand substance, communication strategy, and share of voice — delivering an i…
- [MyyShop SXSW Exhibition | DHgate MyyShop × westOeast](https://www.westoeast.com/en/cases/myyshop-sxsw/): DHgate MyyShop × westOeast: For MyyShop’s first SXSW appearance, a 10-day booth drew roughly 62,000 visitors.
- [OceanBase LinkedIn Operations & Media | OceanBase × westOeast](https://www.westoeast.com/en/cases/oceanbase-linkedin/): OceanBase × westOeast: Treating LinkedIn as a long-term brand-equity platform for B2B, not a short-term traffic tool. Delivered a step-change in brand acc…
- [OZON Cross-Border Seller Recruitment | OZON × westOeast](https://www.westoeast.com/en/cases/ozon-media/): OZON × westOeast: Douyin short-video advertising and audience targeting, reaching and onboarding prospective sellers.
- [Payoneer Whitepaper Series Communications | Payoneer × westOeast](https://www.westoeast.com/en/cases/payoneer-kol/): Payoneer × westOeast: Multi-platform influencer marketing, social content, and private-domain funneling, reaching the core cross-border seller audience.
- [SAP Data Management & Marketing Enablement | SAP × westOeast](https://www.westoeast.com/en/cases/sap-data/): SAP × westOeast: Built a data management and marketing enablement system that integrates internal and external data tags and supports ongoing optimization.
- [TapTap Presents 2022 Mobile Game Showcase | TapTap × westOeast](https://www.westoeast.com/en/cases/taptap-launch/): TapTap × westOeast: Through a seamless relay-style collaboration spanning China, Canada, and the United States, we delivered precision execution for TapTa…
- [ZOLOZ Southeast Asia Integrated Marketing | ZOLOZ × westOeast](https://www.westoeast.com/en/cases/zoloz-growth/): ZOLOZ × westOeast: A content + events + media integrated strategy helped ZOLOZ enter Southeast Asia — generating 1,855 qualified sales leads.

## English Insights

- [Insights — AI Search, Citations, and Brand Authority | westOeast](https://www.westoeast.com/en/insights/): Practical field notes, frameworks, and self-audits on Generative Engine Optimization, AI search visibility, citations, and B2B brand authority.
- [A Probe, a Surprise, and the Citation-Drift Test We’re Running in Public — westOeast Insights](https://www.westoeast.com/en/insights/citation-drift-the-test-were-running/): A 12-prompt probe found AI citations had shifted significantly four days later, with no client changes in between. Here's the 60-prompt, two-week experiment we've designed to check whether the drift is real — written down in public before we run it.
- [Rewriting the B2B Content Brief for the AI-Citation Era — westOeast Insights](https://www.westoeast.com/en/insights/rewriting-the-b2b-content-brief/): Why we rewrote our team's content brief for the AI-citation era — the one question we now put first, the four things that changed concretely, and the one-page brief we work from now.
- [The Hardest Border to Cross Is No Longer Language — westOeast Insights](https://www.westoeast.com/en/insights/the-hardest-border-is-no-longer-language/): Why a cross-cultural B2B marketing agency began adding GEO to its work — and what six months in has, and hasn't, proven. A founder's field note from westOeast.
- [We Shifted 30% of Our SEO Work to GEO in 6 Months — westOeast Insights](https://www.westoeast.com/en/insights/we-shifted-30-percent-seo-to-geo/): Here's what actually changed — a field report on the agency-level reorganisation we ran over two quarters, with what worked and what failed.
- [A marketing agency’s field notes on what “AI search optimization” actually means in 2026 — westOeast Insights](https://www.westoeast.com/en/insights/what-ai-search-optimization-means-2026/): A cross-border B2B agency's field notes on what “AI search optimization” (GEO) actually means in 2026 — why engines disagree, why the entity layer comes first, and what we learned along the way.
- [Why We Built a 5‑Tier Framework for AI Citation Quality — westOeast Insights](https://www.westoeast.com/en/insights/why-we-built-a-5-tier-framework/): A self-audit by westOeast — and why most GEO teams are measuring the wrong thing. What 800 AI responses taught us about the gap between “mentioned” and “recommended.”

## English Legal

- [Privacy Policy | westOeast](https://www.westoeast.com/en/privacy/): westOeast Privacy Policy: how we collect, use, and protect your personal information.
- [Terms of Service | westOeast](https://www.westoeast.com/en/terms/): westOeast Terms of Service governing your use of this website.

## Chinese Company Pages

- [东西互动 westOeast | 出海·入华·在地增长 | AI 搜索与跨文化营销咨询](https://www.westoeast.com/zh/): 东西互动（westOeast）是一家跨文化营销与 AI 搜索优化咨询公司，帮助出海、入华与在地增长团队把市场洞察、内容策略、渠道运营和 AI 可见度转化为可执行的增长方案。
- [关于东西互动 westOeast | 跨文化营销与 AI 搜索优化咨询公司](https://www.westoeast.com/zh/about/): 关于东西互动（westOeast）：一家服务出海、入华与在地增长项目的跨文化营销咨询公司，连接市场洞察、内容运营、渠道执行、活动落地与 AI 搜索优化。
- [联系我们 | westOeast 东西互动](https://www.westoeast.com/zh/contact/): 联系 westOeast（东西互动），聊聊出海、入华、GEO、内容增长、社媒运营、活动和跨市场营销项目。

## Chinese Services and GEO

- [服务体系 | westOeast 东西互动](https://www.westoeast.com/zh/services/): 东西互动十大解决方案覆盖获客增长、市场洞察、品牌国际化、KOL 合作、社媒运营、付费媒体、活动、数据技术、GEO 与 ESG 传播，帮助品牌把跨市场增长转化为具体执行。
- [GEO·AEO｜AI 搜索时代的品牌增长引擎 | 东西互动 westOeast](https://www.westoeast.com/zh/services/geo/): westOeast 提供生成式引擎优化（GEO）与回答引擎优化（AEO）服务，帮助 B2B 品牌在 ChatGPT、DeepSeek、豆包、通义千问、Kimi、Gemini、Perplexity 等 AI 平台中提升可见度、引用率与推荐概率。

## Chinese Case Studies

- [客户案例 | 出海·入华·在地增长项目 | westOeast 东西互动](https://www.westoeast.com/zh/cases/): 查看东西互动在获客、GEO、品牌国际化、社媒、活动与 ESG 传播中的代表项目。
- [Akamai 亚太市场多渠道效果广告投放 | Akamai × westOeast](https://www.westoeast.com/zh/cases/akamai-sem/): Akamai × westOeast: 协助逐步建立和拓展亚太市场效果广告投放矩阵，覆盖百度、Google 和 Bing 的 SEM 投放与 SEO 优化，配合其他垂直媒体曝光，获取品牌认知和销售线索
- [阿里巴巴国际站 Co-Create 2023 线下峰会 | Alibaba × westOeast](https://www.westoeast.com/zh/cases/alibaba-cocreate/): Alibaba × westOeast: 3 周内基于邓白氏企业数据库，为拉斯维加斯大会精准匹配 60% 目标采购人群，达成原目标 150% 的报名量
- [速卖通 北美红人营销 | 速卖通 × westOeast](https://www.westoeast.com/zh/cases/aliexpress-kol/): 速卖通 × westOeast: 为速卖通定制北美红人营销方案：包括 KOL 筛选、社交媒体内容创作与分发，提升品牌曝光度。
- [Alipay+ 亚运会赛事营销 | Alipay+ × westOeast](https://www.westoeast.com/zh/cases/alipay-asian-games/): Alipay+ × westOeast: 借助亚运会体育赛事，通过 KOL 营销与线下体验活动，获得 2000 万+ 总曝光量。
- [蚂蚁集团 COP15 联合国生物多样性大会晚宴 | 蚂蚁集团 × westOeast](https://www.westoeast.com/zh/cases/ant-cop15/): 蚂蚁集团 × westOeast: 协助策划执行近 50 名全球政商学界领袖的高端主题晚宴，100% 受访嘉宾满意度。
- [蚂蚁数科 海外 AI 生态战略部署 | 蚂蚁数科 × westOeast](https://www.westoeast.com/zh/cases/antdigital-geo/): 蚂蚁数科 × westOeast: 把核心产品部署到海外 AI 生态，让国际官网获得来自 AI 平台的展示与商机流量。
- [亚利桑那州立大学 中国社交媒体体系搭建 | 亚利桑那州立大学 × westOeast](https://www.westoeast.com/zh/cases/asu-social/): 亚利桑那州立大学 × westOeast: 从零搭建中国本地化社交媒体体系，涵盖微信公众号、视频号、小红书、微博等核心平台
- [亚马逊云科技 系列大型活动策划 | 亚马逊云科技 × westOeast](https://www.westoeast.com/zh/cases/aws-events/): 亚马逊云科技 × westOeast: 规划并执行游戏开发者大会、中国游戏行业峰会、re:Invent 全球发布会等 50+ 场技术分享会
- [亚马逊云科技 Game Tech 品牌服务 | 亚马逊云科技 × westOeast](https://www.westoeast.com/zh/cases/aws-gametech/): 亚马逊云科技 × westOeast: 围绕中国游戏行业趋势、品牌舆情、市场行业活动、品牌传播矩阵四个维度做洞察分析。
- [中国移动 北美和拉美市场营销 | 中国移动 × westOeast](https://www.westoeast.com/zh/cases/cmi-global/): 中国移动 × westOeast: 聚焦北美和拉丁美洲市场，针对五个国家和地区提供活动策划、本地化营销和 CRM 服务
- [DHL 整合营销数据看板 | DHL × westOeast](https://www.westoeast.com/zh/cases/dhl-dashboard/): DHL × westOeast: 整合分散在各系统中的营销与业务数据，把全链路转化集中呈现在统一看板中。
- [DHL 端到端获客体系搭建 | DHL × westOeast](https://www.westoeast.com/zh/cases/dhl-demand-gen/): DHL × westOeast: 在抖音、LBS、媒体 ABM、SEM 等渠道分阶段投放，为 DHL 获取高质量销售线索。
- [DHL 快递可持续理念推广 | DHL × westOeast](https://www.westoeast.com/zh/cases/dhl-gogreen/): DHL × westOeast: 围绕 DHL GoGreen Plus 服务及品牌 ESG 理念，打造绿色出行、可持续时尚及H5互动等多元传播形式
- [Dyson 微信公众号管理与优化 | Dyson × westOeast](https://www.westoeast.com/zh/cases/dyson-wechat/): Dyson × westOeast: 作为年框运营服务商，提供内容创意与制作、用户互动管理、数据分析与营销策略分析
- [盖茨基金会 全球公益倡导投放 | 盖茨基金会 × westOeast](https://www.westoeast.com/zh/cases/gates-foundation/): 盖茨基金会 × westOeast: 在LinkedIn，Meta与YouTube平台整合营销投放，通过精准受众定位扩大全球声量
- [新华三 数字化转型营销 | 新华三 × westOeast](https://www.westoeast.com/zh/cases/h3c-digital/): 新华三 × westOeast: 辅助逐年推进数字化转型，提供全年数字营销策略、官网优化、多渠道数据体系规划等
- [汉得 AI 搜索场景战略布局 | 汉得 × westOeast](https://www.westoeast.com/zh/cases/hand-geo/): 汉得 × westOeast: 在企业数字化领域完成 AI 搜索场景的内容布局，强化核心业务场景中的品牌呈现。
- [海信 全球市场社媒运营 | 海信 × westOeast](https://www.westoeast.com/zh/cases/hisense-social/): 海信 × westOeast: 围绕海信海外品牌传播重点与体育营销资产，打造全年海外社媒运营体系，通过日常内容、用户互动、线上创意活动与 KOL 协同，将阶段性赛事声量转化为长期品牌信赖。
- [海外企业采购决策调研白皮书 | westOeast](https://www.westoeast.com/zh/cases/market-whitepaper/): 东西互动自有研究: 基于可靠的海外 B2B 数据库，以标准化定量调研方式形成市场洞察白皮书
- [明阳集团 海外官网建设及领英优化 | 明阳集团 × westOeast](https://www.westoeast.com/zh/cases/mingyang-branding/): 明阳集团 × westOeast: 为明阳集团端到端打造全新海外官网，从战略诊断、域名规划到搭建落地与 SEO 持续运营，并同步升级 LinkedIn 国际化表达。
- [明阳集团 '地球之心——深海的啼鸣' 国际传播 | 明阳集团 × westOeast](https://www.westoeast.com/zh/cases/mingyang-esg/): 明阳集团 × westOeast: 面向全球征集海洋声音素材，在 COP29 缔约方大会把传播主线从「自说自话」推向「为世界发声」。
- [明阳集团 品牌建设调研报告 | 明阳集团 × westOeast](https://www.westoeast.com/zh/cases/mingyang-insight/): 明阳集团 × westOeast: 立足商业战略、品牌内涵、传播策略与声量表现四大维度，为内部提供决策依据
- [MyyShop SXSW 展会活动 | 敦煌网 MyyShop × westOeast](https://www.westoeast.com/zh/cases/myyshop-sxsw/): 敦煌网 MyyShop × westOeast: 首次参与美国SXSW展会活动，为期十天的展位累计到访约6.2万人次
- [OceanBase LinkedIn 运营与投放 | OceanBase × westOeast](https://www.westoeast.com/zh/cases/oceanbase-linkedin/): OceanBase × westOeast: 把领英当作 ToB 品牌的「长期资产经营平台」而非短期流量工具，一年内实现领英品牌账号活跃度的显著跃升。
- [OZON 跨境卖家招募投放 | OZON × westOeast](https://www.westoeast.com/zh/cases/ozon-media/): OZON × westOeast: 通过抖音短视频广告与人群定向投放，触达潜在卖家并引导入驻。
- [派安盈 白皮书系列内容传播 | 派安盈 × westOeast](https://www.westoeast.com/zh/cases/payoneer-kol/): 派安盈 × westOeast: 通过多平台达人营销、社媒内容联动和私域引流，触达跨境卖家核心人群。
- [SAP 数据管理与营销赋能 | SAP × westOeast](https://www.westoeast.com/zh/cases/sap-data/): SAP × westOeast: 提供数据管理与营销赋能体系，整合内外部数据标签，支持持续迭代。
- [易玩科技（TapTap） 2022 全球游戏发布会 | TapTap × westOeast](https://www.westoeast.com/zh/cases/taptap-launch/): TapTap × westOeast: 在中国、加拿大、美国三地'接力赛'式协作下，协助TapTap Presents 2022 年的全球线上发布会（直播）
- [ZOLOZ 东南亚市场整合营销 | ZOLOZ × westOeast](https://www.westoeast.com/zh/cases/zoloz-growth/): ZOLOZ × westOeast: 通过内容、活动、广告整合营销策略，助力 ZOLOZ 拓展东南亚市场，获得 1,855 条潜在商机线索。

## Chinese Insights

- [洞察 — 出海、品牌与 AI 营销 | 东西互动 westOeast](https://www.westoeast.com/zh/insights/): 东西互动 westOeast 洞察：来自一线的出海营销、品牌全球化与 AI 搜索优化（GEO）观点、方法论与新书。首发《高价值出海——五星模型增长实战指南》。
- [高价值出海 · AI 时代新实践 — 《五星模型增长实战指南》| 东西互动 westOeast](https://www.westoeast.com/zh/insights/five-star-model/): 东西互动合伙人苏铭、王帅著。为中国企业出海营销与品牌建设提供系统方法路径，基于近二十年 B2B 品牌全球化实战与真实市场经验，提出「五星模型」方法论，涵盖跨文化传播与 AI 营销实践案例。

## Chinese Legal

- [隐私政策 | westOeast](https://www.westoeast.com/zh/privacy/): 东西互动隐私政策:我们如何收集、使用和保护您的个人信息。
- [服务条款 | westOeast](https://www.westoeast.com/zh/terms/): 东西互动服务条款,规范您对本网站的使用。

## Discovery Files

- [Concise AI site guide](https://www.westoeast.com/llms.txt): Priority pages, services, featured cases, insights, and contact details.
- [XML sitemap](https://www.westoeast.com/sitemap.xml): Canonical index of public website URLs and update dates.
- [Robots policy](https://www.westoeast.com/robots.txt): Search and AI crawler access rules.