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westOeast Blog Chinese Koi-1

1 Sole Winner out of 3,000,000 Reposters

How Alipay “Chinese Koi” lucky draw campaign became a sensational phenomenon Background Alipay, a third-party mobile and online payment platform affiliated to Alibaba, kicked off its lucky draw event on Weibo, widely known as a Chinese social media hybrid of Facebook and Twitter, right before the week-long Chinese national holiday, which is commonly when travel spending peaks. Aimed at encouraging Chinese overseas travelers to use its app as the means of payment, Alipay announced that it would randomly...