2017 WeChat User and Business Ecosystem Report
According to the CAICT, the proportion of highly engaged WeChat users increased considerably in 2016 as compared with 2015. In particular, the number of users who…
Everything You Need to Know About WeChat Official Account
WeChat Official Account is the content subscription channels that are offered to brands / organizations / media / individuals to provide carefully curated content.
WeChat Moment(In-Feed) Ads Effective Measurement Report
Wondering how effective WeChat advertising campaigns can be? In this Measurement Report, a total number of 930 WeChat paid advertising campaigns were monitored…
BCG+ AliResearch: The New China Playbook
To capture the immense new opportunities in China’s changing consumer market, companies must be more strategic in targeting income segments, product categories, and…
CIW Premium China Internet Insights 2017
China internet users totaled 751 million as of June 2017 according to CNNIC. Internet penetration rate reached 54.3%. China mobile internet users totaled 723.6 million as of August 2017 and 96.3% of total internet users.