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The China digital marketing landscape is constantly developing. Check out our latest handy solutions, infographics and marketing guides to stay in the know.
WeChat User and Business Ecosystem Report

2017 WeChat User and Business Ecosystem Report

According to the CAICT, the proportion of highly engaged WeChat users increased considerably in 2016 as compared with 2015. In particular, the number of users who…

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Everything You Need to Know About WeChat Official Account

WeChat Official Account is the content subscription channels that are offered to brands / organizations / media / individuals to provide carefully curated content.

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WeChat Moment(In-Feed) Ads Effective Measurement Report

WeChat Moment(In-Feed) Ads Effective Measurement Report

Wondering how effective WeChat advertising campaigns can be? In this Measurement Report, a total number of 930 WeChat paid advertising campaigns were monitored…

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Smollan: 8 Retail Trends in China

Every year in China, we will predict a period of unprecedented change for 12 months ahead, and all indications are that 2017 will be no exception.

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BCG+ AliResearch: The New China Playbook

To capture the immense new opportunities in China’s changing consumer market, companies must be more strategic in targeting income segments, product categories, and…

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CIW Premium China Internet Insights 2017

China internet users totaled 751 million as of June 2017 according to CNNIC. Internet penetration rate reached 54.3%. China mobile internet users totaled 723.6 million as of August 2017 and 96.3% of total internet users.

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