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How Your Business ‘Linkedin’ China

LinkedIn is the only survivor beyond the Great Fire Wall of China

As fast growth market, China is crucial to your global market strategy. Most of international companies start running digital marketing to engage clients in China. How to plan media mix is one of the most important agenda for global marketer. As we know, due to special Chinese network conditions, we could not access main global social media and digital platforms, like Facebook, Google, Twitter and Instagram. Fortunately, we still have Linkedin as global professional social platform to bridge our business to China. Linkedin operates the world’s largest professional network with more than 610 million members in over 200 countries and territories, and nowadays, the amount of members in China is over 48 million. Linkedin conduct business in China, including Linkedin Marketing Solutions, Linkedin Talent Solutions and Linkedin Sales Solutions.

LinkedIn Economic Graph in China
Screenshots from…

What type of advertiser should consider LinkedIn?

How Can LinkedIn Benefit Your Campaign? 

Based on our experiences of running paid social campaign, Linkedin Marketing Solutions could fulfill most of expectation of B2B marketing, including systematic targeting, rich interactive approaches, content marketing methodology, and in the progress of campaign, we could leverage its strong performance dashboard to drive insights and optimization plan.

LinkedIn Ad Targeting Options

Here we would like to share some suggestions when you run campaign with Linkedin Marketing Solutions. You could follow these steps as following.

1. Based on the value proposition of your products, define target audience in China, and then leverage LMS targeting to estimate the amount of qualified prospect on Linkedin.

2. Develop your content marketing strategy, and match your marketing assets with target audiences on Linkedin, considering their industries, company size, job functions, job senioritis, and etc.

3. Select interactive approaches, and build creatives accordingly, like sponsored content (native advertising), sponsored in-mail and video ads. We suggest that you could run some small size campaign to test effectiveness of approaches, and optimize investment mix.

4. If your campaign matters lead generation, you should also use Linkedin Lead Gen Form to collect customers’ responses for follow-up. And you could also implement Insight Tag to deploy retargeting for your owned landing pages.

5. Data-driven, monitor and analyze performance dashboard daily or more frequently. Based on metrics and trends, enhance and modify your targeting and creatives.

6. Enable and transform your sales team from traditional selling to social selling, and interact with clients on Linkedin like partners and even friends.

Our team helped several clients to run campaigns on Linkedin successfully, and we have rich experiences in multi industries, like high-tech, education, industrial, and consumer products. If you have plan to expand your business to China, you could consult us in anytime.

Our team helped several clients to run campaigns on Linkedin successfully, and we have rich experiences in multi industries, like high-tech, education, industrial, and consumer products. If you have plan to expand your business to China, you could consult us in anytime.

About westOeast

westOeast is an end-to-end Chinese marketing service provider dedicated to delivering transparency and excellent results. We specialize in delivering the most profitable Chinese audience segments over the most cost-effective digital platforms.

If you are looking for an agency staffed with marketing experts conversant with both Chinese and western cultures and versed social campaign planning and influencer marketing, there is no need to look any further.

Contact us today at info@westOeast.com for a free consultation, or to discuss your next marketing project. One of our members will respond to you promptly.