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Having Dodged Great Fire Wall Blockage, Your Website is Accessible to Chinese Users?

Either by using your direct URL or keying in brand/company name on search engines, if someone in China wants to visit your company’s website and he/she is not your employee or business partner, a strong interest in your business or even the potential of acquiring new customer is implied. Unfortunately, due to special network environment in China, users have to tolerate super slow web page loading speed, or even worse, your website may not be...

How Your Business ‘Linkedin’ China

LinkedIn is the only survivor beyond the Great Fire Wall of China As fast growth market, China is crucial to your global market strategy. Most of international companies start running digital marketing to engage clients in China. How to plan media mix is one of the most important agenda for global marketer. As we know, due to special Chinese network conditions, we could not access main global social media and digital platforms, like Facebook, Google, Twitter...

westOeast Blog Chinese Koi-1

1 Sole Winner out of 3,000,000 Reposters

How Alipay “Chinese Koi” lucky draw campaign became a sensational phenomenon Background Alipay, a third-party mobile and online payment platform affiliated to Alibaba, kicked off its lucky draw event on Weibo, widely known as a Chinese social media hybrid of Facebook and Twitter, right before the week-long Chinese national holiday, which is commonly when travel spending peaks. Aimed at encouraging Chinese overseas travelers to use its app as the means of payment, Alipay announced that it would randomly...

Chinese Community In Canada – 2016 Census Findings

As multicultural marketers, we always try to find the data that can help understand the Chinese community in Canada. Starting August 2017, Statistics Canada released the 2016 Canada Census data covering language, Immigration, and ethnocultural diversity. To get insights about Chinese community, we went through all the dataset and variables including the Chinese languages as the Mother Tongues and the Language Spoken at Home, and Chinese as a Visible Minority. The findings below are grouped into...

An Overview to University Recruiting Market in China

7.95 million university students graduate in 2017 in China. The number was 7.65 million in 2016. If counting the unemployed population from 2016, in total there're 15 million university students who're searching for jobs in 2017 graduation season. How do Chinese university students search for job opportunities? Are they using LinkedIn or do they prefer offline networking event? westOeast team spent time researching the popular university recruiting sites among the graduate students. In general, this market is fragmented...