Industry: Home | Product: Full Furniture Line | Platforms: Baidu, Sogou
Because of the Great Fire Wall, brands who want to expand overseas into the APAC region, especially the China market, need to be familiar with the local search engines. To think Baidu is the Chinese Google might already be clichéd, there’re many more local players adding to the list – 360 Search, Sougou and Shenma Search, and of course, there’re Google and Bing.
Roche Bobois is a French world leading company in high-end furniture design and distribution. They reached out to westOeast seeking for a one-stop solution to navigate their Chinese Search Engine Marketing.
Baidu doesn’t equal to the Chinese Google. Each platform works slightly differently in terms of industry regulation policy, set-up process, and competition permission. We recommend the channel mix working best for your business.
westOeast SEM solution including:
- PPC Account Set-up
- Baidu, 360 Search, Sougou, Shenma, Google and Bing
- PPC Account Optimization
- Account Structure
- Bidding Strategies: price, placement, ad schedule etc.
- A/B testing
- Analytics and Reporting
- Landing page
After continuous optimization, PPC campaign on Baidu and Sogou had brought the cost per response down 20% and cost per sales down 25%.